THE CHALLENGE
Expanding business into new regions and rapidly growing markets is an opportunity and risky challenge at the same time. The metro-chemical insulation products from this Belgian company are highly innovative and have the potential to make a significant impact in the region. Compared to the competition the insulation materials produced, have overwhelming advantages especially in regions with hot and dry climate. Proximity to raw material suppliers, a vividly expanding region and a strong growing construction sector in the region are fortunate foundations for an expansion. In this project, the focus is in evaluating the chances, analyse the most suitable site for a subsidiary (production plant) and propose go-to market options. Should the market be entered? How mitigate the risks? And where is the most suitable location?
OUR APPROACH & SOLUTION
Entering an entirely new region and market comes with numerous chances and risks at the same time. To identify the chances that a market entry could bring a clear understanding of the region has to be outlined. Parameters that can have crucial impacts on the performance, investments and revenues, that can be achieved and have to be expected from a market entry need to be weighed and evaluated. The fundamental analysis of the regulations, taxation and customs, logistics, labor force, strategic partnerships, economical and political climate among other factors has to be undergone.
To enter the Middle East market, diverse entry strategies have been developed to navigate cultural differences and regulatory requirements, and ultimately establishing a strong and sustainable presence in the region are explored. These different road maps include up-, down-, and baseline projections describing likely cases how an entry could be approached and executed. In summary the project duration from kick-off to final presentation of possible go-to strategies spanned over the time of 6 Months..
THE RESULT & IMPACT
